Admissions & Recruitment

Email Marketing Built for Admissions

Reach students at every stage of their journey, from first inquiry to enrollment. The Homebase platform gives your recruitment team the tools of a full email marketing suite as part of an integrated admissions experience.

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Targeted Campaigns

The right message, to the right student, at the right time

Design and send targeted campaigns to segmented prospect lists. Students are taken through custom pathways based on their characteristics or engagement activity.

Drag-and-drop email builder

Create polished, on-brand emails in minutes with Homebase templates designed for admissions workflows.

Smart audience segmentation

Segment by program, nationality, application status, enrollment stage, and more.

Personalization at scale

Seamlessly embed Instagram, blog posts, LinkedIn, YouTube, or hundreds of other widgets.

How It Works

Seamless engagement across the student lifecycle

Homebase connects your CRM data to your outreach, so every email is timely, personal, and relevant.

Import Your Leads

Use leads from your Homebase prospective student chat, connect your CRM, or upload CSV lists. Homebase syncs with your existing admissions systems.

Build Your Campaign

Choose a template or start from scratch. Segment your audience, personalize content, and preview before sending.

Schedule & Send

Send immediately or schedule for optimal delivery. Set up automated drip sequences tied to application milestones.

Measure Impact

Track open rates, click-throughs, and yield impact from a unified dashboard connected to your enrollment data.

Automation

Drip sequences that work while you're away

Automate drip sequences triggered by application milestones and deadlines so your recruitment team stays focused on high-value conversations.

Milestone-triggered sequences

Automatically send follow-ups when a student submits documents, is admitted, or receives their I-20.

Deadline countdown reminders

Set it once. Homebase sends deposit deadline reminders, pre-arrival checklists, and orientation invites on schedule.

Re-engagement campaigns

Automatically re-engage prospects who went quiet after inquiry with targeted, personalized outreach.

Full Feature Suite

A Far Better Experience for Recruitment and Admissions

Impactful Insights

Track open rates, clicks, and yield impact in real time. Understand what drives enrollment decisions.

Audience Segmentation

Segment by program, nationality, visa type, application stage, and any CRM field down to the individual.

CRM Integration

Connects with Slate and other CRMs so your data is always in sync.

Branded Templates

Start from professionally designed, university-branded templates optimized for student audiences.

Send-Time Optimization

Reach students in their local time zones with optimized delivery scheduling across global audiences.

FERPA & GDPR Compliant

Built on Homebase's compliant infrastructure. Consent management and data residency controls included.

Secured & Efficient

Homebase Partners See Results

Universities on the Homebase platform consistently outperform industry averages in enrollment yield and student engagement.

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Average email open rate for Homebase emails

0 x

Higher yield conversion vs. non-automated outreach

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Universities leaving Homebase each year

Get Started with Homebase

See how Homebase peer-to-peer chat fits into your full enrollment and international student services workflow.

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